Features matching Benefits

How many times have you seen a product and have thought, "wow, this seems absolutely amazing!" especially if the price is skyrocketed! Like for example, walking into a department store, and seeing a nice, pretty bottle of serum that promises acne to diminish. It says on the front that it has fortifying vitamin A. When you turn it over to look at the ingredients, it says nothing about vitamin A or a derivative of it. This sounds just like false advertising, but for skin care. You always, always want to make sure the features match the benefits! The features being ingredients, and benefits is what it usually says on the front of the package. A $10 product could be just as bad as a $70 one if you really pay attention to this little trick!

Enjoy! Cheryl